Case Studies
SPHERICAL PICTURES
AT A GLANCE
Spherical Pictures aimed to create a transformative multisensory journey with "Trust the Universe - The Philosophy of Alan Watts." Combining 360° visuals, music by Alvand Jalali, and Alan Watts' teachings, they sought to captivate audiences and enhance engagement through strategic social media marketing. The goal was to sell out tickets and establish the show as a premier event in Edmonton.
CHALLANGES
Ensuring maximum ticket sales and engaging the audience effectively through social media and email campaigns were significant hurdles. Additionally, creating compelling content that accurately represented the transformative experience of the show while appealing to a diverse audience, establishing brand awareness amidst numerous competing events, converting social media followers into ticket buyers, and maintaining consistent messaging across all platforms posed substantial challenges.
SOLUTIONS
To address these challenges, we leveraged targeted social media marketing strategies and implemented a cohesive email marketing campaign, achieving a 50% open rate. I contributed to creating stunning visuals, powerful quotes, and engaging storytelling, which increased social media followers by 30%. Collaborating closely with Amir Aziz and the Alan Watts Organization, we maintained consistent branding and messaging, while continuously monitoring feedback and metrics to make data-driven adjustments, resulting in the first show selling out and the second achieving 85% ticket sales.
FOLLOWERS
ENGAGEMENT
VISIBILITY
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KEY METRICS
Ticket Sales: The first show sold out completely, and the second show achieved 85% ticket sales.
SOLD OUT
1ST Show Sold Out
2nd Show 85%
+73%
Higher View Rate Than Average
54.1%
Emails Open Rate
& 2.2% CTR
+30%
Followers Increase
BENEFITS
1
Increased Followers
I developed compelling content that boosted social media followers by 30%, expanding our audience base.
2
Higher Engagement
My strategic social media and email campaigns significantly increased audience interaction, leading to sold-out shows and high ticket sales.
3
Enhanced Visibility
Consistent branding and targeted promotions effectively raised the show's profile, making it a must-see event in Edmonton.
DIGITAL MEDIA REULTS
Our marketing efforts resulted in a total of 129 clicks and 78,233 impressions. We achieved a view rate of 34,368 views, with an impressive total view rate of 35.93%. These metrics demonstrate the effectiveness of our strategies in capturing audience interest and driving engagement.
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AUM Tantra Yoga
AT A GLANCE
AUM Tantra Yoga, a leading spiritual and wellness brand, aimed to elevate their digital presence and boost engagement on social media. By employing a data-driven strategy and crafting authentic, unique messages that deeply resonated with their audience, they achieved remarkable growth. This approach led to a sold-out retreat and significantly increased daily interactions.
CHALLANGES
AUM Tantra Yoga faced the challenge of a saturated market with numerous wellness and spiritual brands competing for attention. Additionally, their existing social media efforts were not yielding the desired level of engagement or reach, making it difficult to attract and retain a loyal audience.
SOLUTIONS
KEY METRICS
Through a visionary and meticulously crafted strategy, AUM Tantra Yoga revolutionized their social media landscape, achieving remarkable growth in reach, engagement, and conversions.
1 VIRAL
Video Post
on Facebook
DAILY
Followers, Likes, Shares and DM's
SOLD OUT
Retreat in Mexico
+420%
Reach Increase
By implementing a comprehensive content marketing strategy, revamping AUM Tantra Yoga's social media presence, and launching targeted ad campaigns, I significantly improved their digital reach and engagement. Leveraging my unique skills as a freelancer in crafting impactful messages that resonate with the audience, these efforts not only increased visibility but also led to sold-out events and heightened daily interactions.
COMMUNITY GROWTH
IMPROVED BRAND PERCEPTION
REVENUE GROWTH
BENEFITS
1
Enhanced Online Presence
The comprehensive digital strategy led to a substantial increase in online visibility, making AUM Tantra Yoga more accessible to a global audience.
2
Increased Engagemen
The revitalized social media approach fostered greater interaction and connection with the audience, leading to more meaningful engagements.
3
Higher Event Attendance
The success in selling out the Mexico retreat demonstrated the effectiveness of the new marketing strategies in driving event participation.
